From the team
What we have learned about making email pay for itself in a small store — deliverability, cart recovery, consent, and planning a year of campaigns without a marketing team.
It will shrink your signup numbers by 10–20%, and it is still the right default for almost every store. What single opt-in really costs in bounces, spam traps and complaints — and why a confirmed list earns more per subscriber.
Big retailers plan twelve months out. Most small stores plan this Thursday. A lead-time rule, four steps and one afternoon gets you a year of occasion campaigns you will actually run.
Seven in ten carts are abandoned. That is how people shop, not a failure of your store. Here is the three-email sequence that recovers 10–15% of them, the timing behind each send, and the details that separate a good sequence from a great one.
Inbox providers score every message on a handful of signals, and most stores fail the same five. Authentication, consent, list hygiene, a one-click unsubscribe and a slow warm-up — what each one costs you, and what to fix this week.
